The introduction of briefing and interiors into the everyday methodological working of the office has been gradual, but transformative. Rather than detaching these processes from a holistic Architectural approach, it has led to a more thorough investigation of how our buildings are used; designing from the inside out whilst simultaneously working from the outside in. The outside being the context, history and culture that should influence the development of every building, the inside being the people and how they interact with the spaces we create. Whilst bricks and mortar will be the enduring manifestation of our response, any greater meaning is lost if the building does not work from a users’ perspective.
As the youngest CoG in our Architectural engine, Briefing and Interiors (the two inextricably linked in our minds) has something of as rebellious nature, casting aside outdated expectations to find new opportunities for creative delight. As Building Integrated Modelling (BIM) seeks to unify and coordinate the design team at every level, challenging old ways of working, there are new opportunities for the conception of a building at each end of this process. Our goal is seamless Architecture – building without gaps.
The legacy of this way of working is in the success of the projects where our fingerprints can be found on every surface, from the urban strategy at a masterplanning level, to the wayfinding and signage within a finished building, where we have critically evaluated, understood and developed the aspiration of our client and, having done so, reflected this character on the finished work.
Ultimately it is about communication, as with so many things. If our clients can understand us and feel reassured, then we can begin to understand them and the design process becomes the translation of a latent idea with everybody united behind it. The product then, is not an empty vessel to be inhabited, but a part of all those who brought it into being – it is already alive.